一、项目内容和规模：
依托大运河自然资源优势，在沧州市动物园南边打造集户外运动、自然教学为一体的户外幼教实训基地与亲子乐园，与动物园实现联动，面向3-12岁亲子家庭，打造综合性的户外运动、娱乐、教育体验空间，园区主要建设亲子户外乐园和自然学校，服务对象为沧州市区及其周边1小时车程的亲子家庭及青年打卡客群。
二、投资估算及资金来源：
项目投资约2000万美元，拟利用外资2000万美元。
三、市场分析：
目前，河北省全面进入休闲度假游高速发展时期，自然生态、乡村休闲等重返自然的旅行是人们出行首选，而沧州生态旅游产品供给不足，动物园区域也不能形成集聚。同时，根据第七次全国人口普查，全国0-14岁青少年人口规模达 2.53亿人；有关数据报告显示，在线亲子市场持续增长，2019年交易金额达710亿元；城市周边休闲游成亲子家庭出游热点，截止2020年末我国亲子客群超3.5亿，亲子市场规模巨大。如位于天津滨海新区中新生态城静湖畔的天津亿利精灵乐园，一期占地20余公顷，乐园包含生态鹿苑、阿萌市集、毛竹湾、千羽谷等12大主题区，项目已于2020年5月30日开业，2021年全年客流量40万人次，综合收入约4500万。
四、经济效益分析：
项目建成后，预计年营业额可达3000万元。
五、建设条件：
给予项目土地、规划、基础设施建设等政策支持。
六、合作方式：
独资
七、联系方式
单位:沧州市新华区商务局
联系人及职务:李瑞勇 新华区商务局局长
联系电话:0317-3041001
传真:0317-3045315
通讯地址:河北省沧州市新华区交通北大道12号
邮编:061000
电子邮箱:xhqjtbdd12@163.com
I. Project Content and Scale:
Relying on natural resources of the Grand Canal, Xinhua District plans to build an outdoor training base and parent-children amusement park to the south of Cangzhou Zoo. Featuring outdoor exercise and natural teaching, the park, together with the zoo, will create a space integrating outdoor exercise, entertainment, and educational experience for families with children aged 3-12. The park mainly consists of an outdoor parent-child amusement park and a nature school to attract parent-child families and young people living in downtown Cangzhou and the one-hour living circle.
II. Investment Estimation and Sources of Funds:
The total investment of the project is up to USD 20 million, including USD 20 million of foreign investment.
III. Market Analysis:
At present, Hebei Province is rapidly developing recreational tourism, and tourists prefer tours to nature including the natural ecological tour and rural tours. However, Cangzhou sees inadequate ecotourism products, and the zoo area cannot form an industrial cluster. According to the seventh national population census, China had 253 million people aged 0-14. Relevant reports show the sustained growth of the online parent-child market, logging a trading volume of RMB 71 billion in 2019. Leisure tours around the city are popular among parent-child families. As of the end of 2020, China had more than 350 million parent-child tourists, providing a huge market in this regard. For example, Elion ELF's Park which is located by Jinghu Lake in Sino-Singapore Tianjin Eco-City of Tianjin's Binhai New Area covers an area of more than 20 hectares for Phase I and consists of 12 themed areas, such as Ecological Deer Garden, Ameng Market, Maozu Bay, and Qianyu Valley. It was opened to the public on May 30, 2020, and received 400,000 visits in 2021, with an income of about RMB 45 million.
IV. Economic Benefit Analysis:
After the project is completed, the annual sales volume is expected to reach RMB 30 million.
V. Construction Conditions: Xinhua District provides policy support for the project site, planning, and infrastructure construction.
VI. Cooperation Mode:
Sole proprietorship
VII. Contact Information
Authority: Bureau of Commerce of Xinhua District, Cangzhou
Contact and Position: Li Ruiyong, Director of Bureau of Commerce of Xinhua District
Contact Number: 0317-3041001
Fax: 0317-3045315
Contact Address: 12 Jiaotong North Avenue, Xinhua District, Cangzhou, Hebei Province
Postcode: 061000
E-mail:xhqjtbdd12@163.com
