一、项目内容和规模:
项目总占地约100公顷,主要建设萌宠乐园、户外运动研学游乐园、度假园区酒店、奥特莱斯小镇,并配套表演工作人员宿舍、住宅。项目建成后年接待游客100万人次。
二、投资估算及资金来源:
项目总投资135000万美元,拟利用外资12600万美元。
三、市场分析:
随着80、90后成为旅游消费主力,亲子游也成为越来越重要的旅游形式。此外由于二胎政策放开、家长对陪伴孩子、性格培育和综合品质培育的重视,使游玩内容也从以机械游乐园及传统观光游向青少年综合教育兼顾休闲度假转变。随着经济发展及居民生活水平提高,对亲子类度假游需求愈加旺盛,围绕“亲子家庭”主题的旅游度假和商业购物项目具有很大发展空间。
四、经济效益分析:
项目建设期约2年,达产后年收入项目年收入73亿元,年纳税总额约7亿元。回款周期约3年。
五、建设条件:
项目位于沧县沧县杜林乡,区域内交通发达,地处平原,有京沪铁路、京沪高速、104国道等重要道路,水、电、气、热、通讯等公用配套电力设施完备,建设条件优越。
六、中方承办单位概况:
新联合投资控股有限公司始创于1994年,现有资产规模200余亿。秉承“有限多元,专业经营”的经营准则,以内容为纽带、产业为支点、金融为核心,将产业和资本有机融合,形成涵盖教育、泛地产、房屋交易、创业投资等领域的有限多元产业格局。
七、合作方式:合资。
八、联系方式
单位:河北安联合控企业管理有限公司
联系人及职务:魏明月 产城一体事业部产品研发总监
联系电话:18132080360
通讯地址:河北省石家庄市长安区中山东路538号
邮编:050011
电子邮箱:tdweimingyue@163.com
I. Project Content and Scale:
Covering an area of 100 hectares, the project will build a pet park, a park for outdoor sports, study, and amusement, a resort park hotel, an Outlets town, and supporting facilities such as dormitory and housing for performance staff. After completion, the project expects to receive 1 million visits every year.
II. Investment Estimation and Sources of Funds:
The total investment of the project is USD 1.35 billion, including USD 126 million of foreign investment.
III. Market Analysis:
As the post-80s and post-90s have become main contributors to tourism consumption, parent-child tourism has developed into an increasingly important form of tourism. In addition, the two-child policy and parents' emphasis on accompanying their children, character cultivation, and comprehensive quality cultivation have promoted the transformation of play content from mechanical amusement parks and traditional sightseeing tours to comprehensive education and leisure vacations for young people. Economic development and the improvement of people's living standards have made the demand for parent-child tours more exuberant, so there is a lot of room for the development of tourism and commercial shopping projects around the parent-child theme.
IV. Economic Benefit Analysis
The construction period of the project is about 2 years. After the project reaches design capacity, it will generate an annual income of RMB 7.3 billion, with an annual tax of about RMB 700 million. The payback period is about 3 years.
V. Construction Conditions:
The project will be implemented in Dulin Township, Cangxian County, which is located in the plain area with favorable construction conditions, such as developed transportation of the Beijing–Shanghai high-speed railway, Beijing–Shanghai Expressway, and National Highway 104 and complete utility facilities of water, electricity, gas, heat, and communication.
VI. Overview of Chinese Contractor:
Lionful Investment Holdings Co., Ltd. was established in 1994 and has existing assets of more than RMB 20 billion. Upholding the business code of "limited diversification and professional management", the company organically integrates industry and capital with content as the link, industry as the fulcrum, and finance as the core. It has formed a limited but diversified industrial pattern covering education, pan-real estate, housing transactions, venture capital and other fields.
VII. Cooperation Mode:
Joint venture.
VIII. Contact Information
Unit: Hebei Lionfuland United Control Enterprise Management Co., Ltd.
Contact and Position: Wei Mingyue, Director of Product Research and Development, Industry-City Integration Department
Contact Number: 18132080360
Contact Address: 538 East Zhongshan Road, Chang'an District, Shijiazhuang, Hebei Province; Postcode: 050011
E-mail:tdweimingyue@163.com