一、项目内容和规模
以运河文化带建设为契机，充分挖掘京杭大运河的文化元素、文化符号、文化标志、文化产品，整体设计，连片开发，积极引进文化旅游、农业观光、休闲康养等产业，推进文旅产业融合发展。
二、投资估算及资金来源
项目投资约7000万美元。
三、市场分析
2020年疫情之后国家就在鼓励文旅产业的发展，重点在鼓励文化旅游产业向数字化、智慧化、IP化以及产业融合。文化旅游及其跨界融合是一个深度和广度前所未有的融合，它不仅包括文旅融合、文旅科技融合，也包括线上线下的融合，即“文化、旅游、科技、互联网平台（旅游营销与旅游电商等）”的深度融合。而且，文化与旅游融合之后的文旅产品，可以以内容为驱动力，具有更强的体验型、互动性，以及更长的产业链。
四、经济效益分析
文旅产业预估可提供就业岗位200个，年缴纳利税超150万美元。
五、建设条件
给予项目土地、规划、基础设施建设等政策支持。
六、合作方式
独资、合资
七、联系方式
单位:沧州市运河区商务局
联系人及职务:李瑞华 运河区商务局党组书记
联系电话:0317-5205269传真:0317-2130866
通讯地址:河北省沧州市运河区区浮阳南大道大道38号
邮编:061000
电子邮箱:yhqswjzsk@126.com
I. Project Content and Scale
By seizing the opportunity from the construction of the Grand Canal Cultural Belt, Yunhe District has fully explored the cultural elements, symbols, marks, and products of the Grand Canal, and carried out the overall design and development to actively introduce the industries such as cultural tourism, agricultural sightseeing, and leisure and health care, eventually promoting the integrative development of cultural tourism.
II. Investment Estimation and Sources of Funds
Investment: USD 70 million
III. Market Analysis
In the post-epidemic era, China encourages the development of cultural tourism, especially the digital, intelligent, and IP-oriented transformation and industrial integration of cultural tourism. Cultural tourism is an unprecedented integration in both depth and breadth. It is the integration of culture and tourism, the integration of cultural tourism and technology, and the online-offline integration, i.e., deep integration of "culture, tourism, technology, and internet platform (tourism marketing and tourism e-commerce)". Moreover, cultural tourism products are content-driven, which can create a longer industry chain with stronger experiences and interaction.
IV. Economic Benefit Analysis
The cultural tourism industry could create 200 jobs and achieve an annual tax of more than USD 1.5 million.
V. Construction Conditions
Yunhe District provides policy support for the project site, planning, and infrastructure construction.
VI. Cooperation Mode
Sole proprietorship and Joint venture
VII. Contact Information
Authority: Bureau of Commerce of Yunhe District, Cangzhou
Contact and Position: Li Ruihua, Secretary of the Leading Party Group of the Bureau of Commerce of Yunhe District
Contact Number: 0317-5205269; Fax: 0317-2130866
Contact Address: 38 Fuyang South Avenue, Yunhe District, Cangzhou, Hebei Province
Postcode: 061000
E-mail: yhqswjzsk@126.com
